marketing strategy audit

marketing strategy audit
Реклама: ревизия стратегии маркетинга

Универсальный англо-русский словарь. . 2011.

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  • Marketing strategy — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing Accountability Standards Board (MASB) — Marketing Accountability Standards Board Founded 2007 Motto . . . where marketing and finance align on measurement for reporting, forecasting and improving financial returns from buyers in markets . . . short term and over time. Website… …   Wikipedia

  • marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… …   Universalium

  • Marketing plan — A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of… …   Wikipedia

  • Marketing research — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Return on marketing investment — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Chief marketing officer — (CMO) is a corporate title referring to an executive responsible for various marketing activities in an organization. Most often the position reports to the chief executive officer. Contents 1 Role 2 Challenges 3 CMO Associations 3.1 …   Wikipedia

  • social audit — /ˌsəυʃ(ə)l ɔ:dɪt/ an analysis of the social consequences of a particular marketing strategy ● The social audit focused on the effects of pollution in the area. ● The social audit showed that the factory could provide jobs for five per cent of the …   Marketing dictionary in english

  • Sustainable Development Strategy in Canada — [ [http://www.sdinfo.gc.ca/reports/en/sustainable development strategies/part1.cfm SDInfo Sustainable Development Strategies: Evolution of the Federal Government of Canada Approach] ] is about the Government of Canada finding ways to develop… …   Wikipedia

  • Chief audit executive — The Chief Audit Executive (CAE), Director of Audit, Director of Internal Audit, Auditor General, or Controller General is a high level independent corporate executive with overall responsibility for the Internal audit. Publicly traded… …   Wikipedia

  • Chief strategy officer — A Chief Strategy Officer (CSO), or chief strategist, is an executive who is responsible for assisting the chief executive officer with creating, communicating, executing, and sustaining strategic initiatives within a company or agency. A typical… …   Wikipedia


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